What color was the lube? If it was black it might be good old axle grease (way too stiff for my taste) if it had a blueish tint it was likely marine lube, good in the warm weather but too stiff in the cold.
If you don't dunk the reel packing it is not required, just a good heavy bead of lube (I like the blue Daiwa lube) on the teeth of the gears, the oscillating guide on top of the drive gear and between the drive gear and the side plate - lightly oil the rest of the moving parts particularly the bearings (3 in 1 is fine). Open it up to check once a month, more if you fish hard or dunk it.
If you do dunk the reel, for warm weather, oil the bearings and stuff it with marine lube (available at Boaters World) till it squeezes out when you put the side plate on. A trick I picked up from one of the west coast guys on another site is vasaline in the cold weather when marine lube will be too stiff. Not good in hot weather as it tends to melt and ooze out all over your truck (don't ask how I learned that :roll: )
"I just wanta play everyday despite small nagging injuries --
and go home to a woman who appreciates how full of crap I truly am"..... Crash Davis