Re: Old school lure?
I wouldn't say it's that old. A similar lure has been sitting in my father's tackle box relatively untouched since he switched from surfcasting to medium-light spinning gear. It's definitely a rapala swimmer, fish replica, not an eel imitator. It hangs up on the rocks pretty well, but with a stout boat road, it trolls well, too.
Last thing he caught on it was a bluefish off the nubble, back in the mid 90s...